Marketing Co-ordinator

3rd February 2023

Airedale Group is seeking a Marketing Co-ordinator to join our Marketing team, reporting directly to the Marketing Manager.  The job holder will support the sales and marketing departments with admin and analysis activity using the company’s CRM system and implementing associated marketing campaigns.

The role will also involve some administrative support for the marketing department, including event management and marketing communication development.

Key Responsibilities Include:

• Use Salesforce Marketing Cloud (Pardot) to facilitate customer communications to improve customer experience, build loyalty/retention and improve business performance
• Liaise closely with sales and procurement in the development of CRM-driven marketing activities
• Ensuring the CRM database is accurate and up-to-date
• Develop and implement trigger-based customer contact strategies in-line with customer nurture strategy
• Perform ad hoc analyses, as needed, to support off-line marketing efforts and activity qualification
• Contribute to creative elements of marketing communication delivered via Salesforce
• Support with the implementation of the wider marketing plan, including the company’s CSR activities
• Gathering and keeping marketing material up-to-date

Key Requirements Include:

• Personal organisational skills and attention to detail
• Ability to work across several projects at once
• An understanding of customer behaviour and marketing strategies
• A strong analytical curiosity in order to understand customer behaviour and present findings back to the business, tailoring to your audience needs
• Minimum one year of experience in marketing or administration
• Ideally degree-qualified in marketing, computer, finance, mathematics, business or related discipline

Package includes:

• Salary: £25,000 per annum
• 23 days holiday plus bank holidays
• Hours: 37.5 per week, 8.30 am to 5.00 pm Monday to Friday
• Pension
• Employee Assistance Programme

For further information and full job description please contact Emma Plummer, HR Advisor at emma.plummer@airedale-group.com